“STRATEGY and SCALE are when you stop and go, I don’t want coins, I want DOLLARS, and specifically BENJAMINS, BABY!”
So let’s LEVEL UP to more. How do we do that? Let’s talk about it.
ROBERT in ACTION
ROBERT’S KEYNOTE TOPICS
Profitable Practices
Running a thriving practice that delivers both absurd profits and ridiculous value to patients is all about mastering the art of balance. On one hand, you’re providing top-notch care that truly transforms lives; on the other, you’re making savvy business moves that ensure your practice isn’t just surviving, but thriving.
It’s about crafting a business model where extraordinary patient outcomes and impressive financial growth go hand in hand, making your practice as successful as the clients you serve. By fine-tuning operations, setting strategic pricing, and leveraging the right tools, you create a powerhouse practice that’s both a beacon of healing and a model of profitability.
Key Takeaways:
Value and Profit Balance: A successful practice should deliver high value to patients and achieve substantial financial returns.
Business Savvy: Therapists should adopt effective business strategies, including proper financial management, pricing structures, and efficient operations.
Growth Mindset: Prioritize the growth and sustainability of the practice, ensuring it flourishes alongside the success of its clients.
Patient-Centered Profit: Profitable practices are built on the foundation of providing exceptional care, which, in turn, drives business success.
Exit Readiness
Blood, sweat, and tears (with a side of wine, chocolate, and late-night Scandal binges) were the fuel behind building your practice. But imagine reaching the point where you can finally step away from the driver’s seat, with a hefty bag of money in tow.
The dream is to create a practice that not only thrives independently of your daily grind but also sets you up for a big, well-earned payday when you decide it’s time to move on.
Key Takeaways:
Strategic Planning: Start planning early for an eventual exit to maximize the value of your practice.
Sustainable Growth: Build a practice that can operate and grow independently of your direct involvement.
Financial Preparation: Ensure your practice is financially robust, making it attractive to buyers and setting up for a profitable exit.
Rewarding Exit: The end goal is to transition out with significant financial benefits, reflecting the years of hard work you’ve invested.
Strategic Compensation
It’s all smooth sailing until you make that first hire, right? Suddenly, you’re juggling commission splits, hourly rates, salaries, benefits—maybe even some hybrid concoction. But what if you approached your compensation strategy with a game plan that made both sense and dollars?
Key Takeaways:
Tailored Compensation Strategy: Customize your pay structure—whether it’s commission, hourly, salary, or a hybrid—to align with your business goals and incentivize your team effectively.
Strategic Planning: Don’t wing it; develop a compensation plan that’s backed by solid financial analysis to ensure it supports both your employees’ satisfaction and your company’s profitability.
Flexibility is Key: Be open to evolving your compensation strategy as your business grows, allowing you to adapt to changing needs and market conditions.
Long-Term Value: Focus on creating a compensation plan that not only attracts top talent but also drives long-term growth and stability for your practice.
Let’s Get Started
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ROBERT’S OFFICIAL BIO
Robert is a husband, dad to three girls under four, CPA, lowkey decent pickleball player, and mental health ally. As the founder and CEO of Healthy Coin, a boutique accounting firm for mental health professionals, he’s all about balancing family life with helping others thrive.
With over 15 years of experience, Robert isn’t just another CPA—he’s got a passion for the industry and a knack for delivering financial wisdom without the boring finance jargon. Whether he’s scaling businesses or sharing dad hacks as girldadcpa, Robert is all about making life and work more rewarding.
